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MKT 365: Advertising Management

Getting Started

What you should already know:

  • Your company & brand -- Recheck the corporate and product web site for any recent changes
  • Competitors & their brands -- Who is #1 and who is ahead & behind you on the market share?
  • Primary market -- What age, income, ethnic, or educational group is the primary users? Are you redirecting your product?
  • Your brand & extensions -- Know all the brand extensions and where they fit within your proposal (if at all)
  • Packaging look & feel
  • Current ad campaign & social media presence

Need to review any of these? -- check the MKT Brand Intelligence

The ASU Library acknowledges the twenty-three Native Nations that have inhabited this land for centuries. Arizona State University's four campuses are located in the Salt River Valley on ancestral territories of Indigenous peoples, including the Akimel O’odham (Pima) and Pee Posh (Maricopa) Indian Communities, whose care and keeping of these lands allows us to be here today. ASU Library acknowledges the sovereignty of these nations and seeks to foster an environment of success and possibility for Native American students and patrons. We are advocates for the incorporation of Indigenous knowledge systems and research methodologies within contemporary library practice. ASU Library welcomes members of the Akimel O’odham and Pee Posh, and all Native nations to the Library.