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MKT 365: Advertising Management: Home

Getting Started

What you should already know:

  • Your company & brand -- Recheck the corporate and product web site for any recent changes
  • Competitors & their brands -- Who is #1 and who is ahead & behind you on the market share?
  • Primary market -- What age, income, ethnic, or educational group is the primary users? Are you redirecting your product?
  • Your brand & extensions -- Know all the brand extensions and where they fit within your proposal (if at all)
  • Packaging look & feel
  • Current ad campaign & social media presence

Need to review any of these? -- check the MKT 302 Library Guide

Your Librarians

Liaison Librarians are assigned to every academic area within ASU.  WP Carey is assigned to the Humanities Division.

Librarians with business backgrounds

Email business librarians

 

Profile Image

Allison Leaming  (allison.leaming@asu.edu)
 

 Foto of Jenny Mueller-Alexander

Jenny Mueller-Alexander (mue@asu.edu)

 

 Foto of Wes Edens

 

Wes Edens (wes.edens@asu.edu)

Hours and Locations