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MKT 395: Essentials of Advertising and Marketing Communication: Home

Getting Started

What you should already know:

  • Your company & brand -- Recheck the corporate and product web site for any recent changes
  • Competitors & their brands -- Who is #1 and who is ahead & behind you on the market share?
  • Primary market -- What age, income, ethnic, or educational group is the primary users? Are you redirecting your product?
  • Your brand & extensions -- Know all the brand extensions and where they fit within your proposal (if at all)
  • Packaging look & feel
  • Current ad campaign & social media presence

Need to review any of these? -- check the MKT 302 Library Guide

Librarians with Business Backgrounds

Allison Leaming
Allison.Leaming@asu.edu
(602) 978-7231

Jenny Mueller-Alexander
Jenny.Mueller-Alexander@asu.edu
(480) 965-3084

Wes Edens
Wes.Edens@asu.edu
(480) 965-0781
 

Your Librarians

Liaison Librarians are assigned to every academic area within ASU.  WP Carey is assigned to the Humanities Division.

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