Since we already know the company and location we plan to analyze, we are halfway there in knowing what to look for.
Because this is research a food related business, we should also consider where food isn't. We can check that by looking at the USDA Food Access Research Atlas. Notice that Utah has large gaps in food access. We can also look at the Food Environment Atlas that includes additional information.
Economic Research Service (ERS), U.S. Department of Agriculture (USDA). Food Access Research Atlas, http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx.
Economic Research Service (ERS), U.S. Department of Agriculture (USDA). Food Environment Atlas.http://www.ers.usda.gov/data-products/food-environment-atlas.aspx.