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Marketing & Advertising Resources

This Subject Guide is designed to be a list of the most frequently used sources for advertising and marketing information, particularly for ASU class projects.

Industry information

For a list of databases with industry information, we use the industry section of Business & Economic Databases.

For industry information with a specific focus, use the Research Databases drop down subject list to find the databases for a field.  You may have to go a bit more broadly than you would like, but the subject specific databases do have good business information in them.

Your Librarian

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Jenny Mueller-Alexander
Areas of expertise
Business, Economics, & Entrepreneurship
Ira A. Fulton Engineering: Polytechnic School &
ASU Libraries @ Polytechnic campus
Profile and Guides
Contact:
LOCATION: 38 CNTR Polytechnic campus
HOURS:
Mon-Fri................7:00 am - 3:00 pm
or by appointment via phone, Zoom, Slack, Skype (no in person at the moment)
480-965-3084
Skype Contact: JennyMA.ASULibraries

The ASU Library acknowledges the twenty-three Native Nations that have inhabited this land for centuries. Arizona State University's four campuses are located in the Salt River Valley on ancestral territories of Indigenous peoples, including the Akimel O’odham (Pima) and Pee Posh (Maricopa) Indian Communities, whose care and keeping of these lands allows us to be here today. ASU Library acknowledges the sovereignty of these nations and seeks to foster an environment of success and possibility for Native American students and patrons. We are advocates for the incorporation of Indigenous knowledge systems and research methodologies within contemporary library practice. ASU Library welcomes members of the Akimel O’odham and Pee Posh, and all Native nations to the Library.