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MKT 414: Global Marketing Strategy
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Marketing & Advertising Resources  

This Subject Guide is designed to be a list of the most frequently used sources for advertising and marketing information, particularly for ASU class projects.
Last Updated: Oct 13, 2014 URL: http://libguides.asu.edu/mkt-advert Print Guide RSS UpdatesEmail Alerts

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Getting Started

This Subject Guide is designed to be a list of the most frequently used sources for advertising & marketing information, particularly for ASU class projects. It is to be used with the Company and Industry Research, whose sources are not usually repeated in this bibliography. I suggest starting with the Article Databases listings to get an idea of what is going on in the industry, your company, and the world. Business cycles and the current cultural and economic world situation play an important role in the decisions and recommendations.

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