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MKT 302 Applied Marketing Management & Leadership

MKT 302 - Writing a Marketing Plan Assignment

SWOT analysis

The SWOT analysis are conclusions and observation that the project team decides answers the SWOT questions provided in your textbook. It is very RARE to find an article that does the specific SWOT you need.  You can find general company SWOT analysis in several of our article databases. Look for the company name and SWOT. For example: "Berkshire Hathaway" and SWOT

   Try:

ABI/Inform
Business Insights Global (Use Advanced Search and select SWOT Reports under Content Type)
Nexis Uni (search by comany name and SWOT - eg  Company(3M Co) AND SWOT)
MarketLine and GlobalData Reports in Orbis (Click on the Industry Research tab and select the Document Library option.)

 

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