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ENG 301: Advertising Resources: Search Tools

Licensed by the ASU Library

The ASU Library provides access to a large number of full-text search tools; see our A-Z Databases list.

For researching advertisements see our Images databases

Also consult our Business & Economics databases.

Specific Databases

Communication and Mass Media Complete (CMMC)
This database is a research and reference source in the fields of communication, journalism, and mass media. The database also covers some aspects of the field of advertising and related topics. The database indexes and abstracts journals and conference presentations.

Design and Applied Arts Index
Indexes design and craft journals. Covers all aspects of design, including industrial design, architecture, interior design, environmental design, graphic design, advertising, theatre design, design and craft education and design management

Vogue Archive
The Vogue Archive contains the entire run of Vogue magazine (US edition) from 1892 to the present day, reproduced in high-resolution color page images. More than 400,000 pages are included, constituting a treasure trove of the work from the greatest designers, photographers, stylists, and illustrators of the twentieth and twenty-first centuries. Vogue is a unique record of American and international popular culture that extends beyond fashion. The Vogue Archive is an essential primary source for the study of fashion, gender, and modern social history – past, present, and future.

Open Access Tools

Ad*Access (Duke University Library)
Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.

200,000+ ads from around the world.

AdViews (Duke University Library)
Thousands of television commercials created or collected by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency, dated 1950s - 1980s.

Emergence of Advertising in America: 1850-1920 (Duke University Library)
Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.

International Advertising & Design Database
From The Netherlands.

J. Walter Thompson Ford Motor Co. Advertisements, 1944-2001 (Duke University Library)
Advertisements created by the J. Walter Thompson advertising agency for Ford Motor Company’s lines of consumer and commercial vehicles, tractors, auto parts, and dealerships..

J. Walter Thompson: Advertising America
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche..

Medicine and Madison Avenue (Duke University Library)
About 600 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.

Resource of Outdoor Advertising Descriptions (ROAD) (Duke University Library)
A portal to more than 30,000 images of outdoor advertisements from five different source collections..

Vintage Ad Browser
100,000+ vintage advertisements to explore.

W. Duke, Sons & Co. Advertising Materials, 1880-1910 (Duke University Library)
Tobacco trading cards, albums, and other advertising collectibles from the W. Duke Sons & Co., Liggett & Myers, American Tobacco, and other tobacco companies..

"Let's save the world from ineffective advertising."

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