Entrepreneurship
Industry Research Tools
Below are some starting points for industry research. A complete list of industry research tools is located here.
- IBISWorld This link opens in a new window
Access industry reports for over 1,000 US industries, along with global reports, particularly for the UK, Australia, Canada, and China.
- Passport This link opens in a new windowNote: This resource requires ASU authentication while accessing on-campus.
Maximum Concurrent Users: Unlimited
Contains information on key business intelligence on countries, companies, markets and consumers. It is an integrated on-line information system covering over 360 markets and 227 countries including socioeconomic profiles and reports for 850 cities of the world. - Mintel Academic Reports This link opens in a new windowMaximum Concurrent Users: Unlimited
Consists of full-text market research reports covering US consumer markets and selective examples of non-US markets. Each report analyzes market share, segmentation, and trends along with providing comprehensive demographic profiles and consumer patterns. Includes Simmons data and other proprietary information otherwise difficult to obtain.Alternate titles: Mintel Oxygen
Requirements: Before using this database you must review and accept the terms and conditions. Click "I agree" to proceed. The first time you visit Mintel Oxygen click "Create a personal profile". Enter your name and school email address. Choose a password of at least five characters and click create profile. Next time you visit, sign in with your profile email address and password.