The purpose of this assignment is to give you a taste of business research using library resources; to work within a team; to interact with ASU Librarians, and to complete a short assignment and deliver a presentation.
Your team must give an oral presentation on your assigned industry, complimented by a Google Slide presentation. Presentations should be no more than 5 minutes long. Each team should create a Google Slides presentation that contains no more than 5 slides, plus a concluding slide with a properly formatted list of works cited in MLA style.
Your presentation must answer the following questions:
1. Describe your industry, product, or service.
2. What drives your business terms of economics and/demographics?
3. What is the market size and growth rate?
4. Who are the main players (competitive landscape)?
5. Pick a major metropolitan area in the US from the list of Cities provided. How would your product or service fare there?
Industry Research - Library Resources
Step 1 - Choose an Industry
IBISWorld is an ASU Library subscription database we will use to choose an industry for this assignment. Industry reports in IBISWorld are downloadable and contain statistics, benchmarks and ratios to help with analysis and decision-making.
To find a report in IBISWorld:
Researching Potential Markets - Library Resources
Step 2 - Choose a Market
Passport - Cities Module
Finding Articles - Library Resources
Step 3 - Search for supporting evidence
To find articles in ABI/Inform
Step 4 - Create a business argument
Analyze the information you have found in IBISWorld, Passport and ABI/Inform to create a 5 slide presentation that succinctly answers the questions posed above. Create an additional slide for your citations. Email your completed presentations to email@example.com.