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MBA Library Orientation

For incoming MBA students of the W.P. Carey School at Arizona State University.

Assignment

Purpose

The purpose of this assignment is to give you a taste of business research using library resources; to work within a team; to interact with ASU Librarians, and to complete a short assignment and deliver a presentation.

 

The Assignment

Your team must give an oral presentation on your assigned industry, complimented by a Google Slide presentation. Presentations should be no more than 5 minutes long. Each team should create a Google Slides presentation that contains no more than 5 slides, plus a concluding slide with a properly formatted list of works cited in MLA style. 

Your presentation must answer the following questions:

1.       Describe your industry, product, or service.
2.       What drives your business terms of economics and/demographics?
3.       What is the market size and growth rate?
4.       Who are the main players (competitive landscape)?
5.       Pick a major metropolitan area in the US from the list of Cities provided. How would your product or service fare there?

 

Industry Research - Library Resources 

Step 1 - Choose an Industry

IBISWorld
IBISWorld is an ASU Library subscription database we will use to choose an industry for this assignment. Industry reports in IBISWorld are downloadable and contain statistics, benchmarks and ratios to help with analysis and decision-making.  

To find a report in IBISWorld: 

  1. Click on the left-side Library Guide tab labeled "Researching An Industry" and choose the ASU Library database IBISWorld located in the box titled 'Researching An Industry with IBISWorld'.  
  2. In the box near the top labeled "Start your search here" click on "US Industry Reports (NAICS)"
  3. Scroll down the page of US industry reports. With your team, briefly discuss and choose an industry that interests you. Let the instructor know your choice. In the event two teams choose the same report, the team that scored higher on Kahoot gets priority.
  4. Click on your selected report.

 

Researching Potential Markets - Library Resources

Step 2 - Choose a Market

Passport - Cities Module

  1. Click on the left-side Library Guide tab labeled "Researching Potential Markets" 
  2. In the box titled Passport Cities Module, open the ASU Library database Passport.
  3. Once the database loads, from the upper black toolbar choose Economies>Cities. Look to the lower right for a box titled 'City Reports'. Select Cities in the upper dropdown menu, and choose a city from the list below in the 'Select a Geography' dropdown menu.
  4. Choose one city from the following list:
  • Boston
  • Chicago
  • Houston
  • Los Angeles
  • Miami
  • New York 
  • Philadelphia
  • Phoenix
  • San Francisco
  • San Jose
  • Washington
     

Finding Articles - Library Resources

Step 3 - Search for supporting evidence

ABI/Inform

To find articles in ABI/Inform

  1. Click on the Library Guide tab labeled "Finding Articles in ABI/Inform".
  2. In the box titled 'Article Searching in ABI/Inform' click on the link for ABI/Inform.
  3. Use the upper toolbar to choose the Advanced Search option.
  4. Enter some keywords in the search boxes. For example, chocolate manufacturing AND philadelphia
  5. Use the left-side menus to limit your results by date, and source type.
  6. Inside an article record, use the download, cite and email functions to take your article with you.  ABI/Inform articles are generated with persistent links, so you can also retrieve specific articles by saving the article URL.


Step 4 - Create a business argument

Analyze the information you have found in IBISWorld, Passport and ABI/Inform to create a 5 slide presentation that succinctly answers the questions posed above. Create an additional slide for your citations. Email your completed presentations to allison.malecki@asu.edu.

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