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Marketing & Advertising Resources

This Subject Guide is designed to be a list of the most frequently used sources for advertising and marketing information, particularly for ASU class projects.

Professional Organizations

This is a highly selective list of the major profesional associations of interest to our advertising and marketing students. Most of these sites are designed for members only, including the association library. Usually the member directories, publications index, information about the group, and links are available to everyone. A more complete list of international associations can be found by using the Associations Unlimited Database or its print version, the Encyclopedia of Associations.

  1. Ad Council


    The Ad Council is a non-profit organization that does a great deal of work on Public Service Announcements. Many of their recent public service announcements are available at this site.
  2. American Advertising Federation


    This is an association for all advertisers, agencies, suppliers, media, and academics. This site lists job and internship opportunities on its college home page. The Phoenix Ad Club is the local professional chapter of this organization and gives the local ADDY Awards. Local Chapters: Ad 2 Phoenix, Phoenix Advertising Club
  3. American Association of Advertising Agencies


    THE association for American advertising agencies. Also known as the 4A's.
  4. American Marketing Association


    This is the primary association for professionals in the field of Marketing. The Library (with some restrictions) and Job Listings are available to non-members. It is the parent organization for the ASU Student AMA Chapter. Student members should have full access to this site. Local Chapters: Phoenix or Tucson
  5. Association of National Advertisers

    This well-known association, founded in 1910, is for corporate memberships not individuals. It does for marketing and advertising firms what associations for professionals do for individuals. They do track legislation and regulations related to the industry.
  6. Outdoor Advertising Association of America.

    The Outdoor Advertising Association is primarily billboards, but does include other outdoor types of advertising such as buses, trains, airports, kiosks, and sides of buildings.


updated: 6/23/11

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