To research a slogan, ad campaign, or advertising award, we need to know something about the ad. It is easiest if you know the company or brand name. We can do some research by using the product type or activity. If you have an idea of the time period or the type of media used, that can also be helpful. On the subpages here I have listed some of the best places to track down this information. To actually see an ad, if the image is not available through the John W Hartman Center for Sales, Advertising & Marketing History, we need to page through the magazines published during the time period.
Awards and Honors
There are many awards and honors for the many different aspects of advertising and marketing. These are some of the the web sites for the best known ones to the general public. Many advertising and marketing awards are also given by individual magazines in the industry. To check for any books on these awards, search the ASU Library's Online Catalog. Using the KEYWORD search, type in the name of the award.
For a larger list of awards for advertising and marketing that also includes a blog, go to Award Winning Awards.
Advertising Campaigns are often found in announcement notices in Advertising Age, described in books and web sites on Slogans and Advertising Awards, particularly the CLIO AWARDS for television, which is often broadcast like the Academy Awards (Oscars). ASU does collect books on advertising campaigns. Use the KEYWORD search to find your industry ("automobile", "beer", "beverages", etc.) and use the word "advertising" as another keyword. Older advertisements are more difficult to find because often they were not preserved. There is no index to advertisements at this time.