MKT 395: Essentials of Advertising and Marketing Communication
Advertising Trends
The best way to stay on top of trends in advertising is to read the core advertising trade publications:
Advertising Age
Especially useful are the Media and Agency tabs. Full text articles are in ABI/Inform. For older articles, use the Journal Title Lookup link to get to the articles quickly.
eMarketer.com The e-commerce articles they write on trends are free, the full reports are not.