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MKT 395: Essentials of Advertising and Marketing Communication

Advertising Trends

The best way to stay on top of trends in advertising is to read the core advertising trade publications:

Advertising Age 
Especially useful are the Media and Agency tabs. Full text articles are in both ABI/Inform and Business Insights Global   For older articles, use the Journal Title Lookup link to get to the articles quickly.


Marketing News (AMA) The e-commerce articles they write on trends are free, the full reports are not.

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