MKT 550: Product Management & Innovation
Articles
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ABI/INFORM Collection This link opens in a new windowAcademic business journals, newspapers (WSJ, FT), trade publications, business magazines, market research, industry profiles, and more.
Coverage: 1923+
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Academic Search Ultimate This link opens in a new windowMultidisciplinary periodical index which provides access to popular press magazines and scholarly (including peer-reviewed) journals from nearly every academic discipline.
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Business Source Elite This link opens in a new windowEncompasses a broad selection of business disciplines, providing access to 495 active full-text journals, active indexed and abstracted journals, including more than 3,000 peer-reviewed journals.
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Google ScholarTo maximize the utility of Google Scholar, set "Library Links" to ASU Library. From the menu, select "Settings" then "Library Links".