MKT 550: Product Management & Innovation

Academic business journals, newspapers (WSJ, FT), trade publications, business magazines, market research, industry profiles, and more.

Multidisciplinary periodical index which provides access to popular press magazines and scholarly (including peer-reviewed) journals from nearly every academic discipline.

Encompasses a broad selection of business disciplines, providing access to 495 active full-text journals, active indexed and abstracted journals, including more than 3,000 peer-reviewed journals.