MKT 561: Customer Centric Research and Innovation

Access full-text business and economics journals, dissertations, working papers, and key periodicals like "The Economist" and "The Wall Street Journal", along with detailed company and industry reports.

Access to popular press magazines and peer-reviewed scholarly journals across various academic disciplines, including open-access journals and historic Associated Press videos.

Encompasses a broad selection of business disciplines, providing access to 495 active full-text journals, active indexed and abstracted journals, including more than 3,000 peer-reviewed journals, alongside rigorously curated and indexed open access (OA) journals. It also features more than 75,000 Associated Press videos, dating from 1930 to the present, updated monthly.