TGM 551: Global Marketing Strategy
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Industry Research Tools
As you research the market opportunities for your emerging technology, it may help to learn about industry trends to help contextualize your analysis.
- IBISWorld This link opens in a new windowIBISWorld provides Industry reports for the US, UK, CHinese and Global markets. Reports are organized by NAICS code. Find reports by searching by broad industry terms in the upper search box. Examples of searches might include 'transportation technology' , 'autonomous vehicles', or 'movie production'.
- Passport This link opens in a new windowThis database focuses on research in the consumer products and services. Try a company search using the search box in the upper right corner of the landing page. Use the 'Industries' menu in the upper black toolbar to learn about various industries.
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