AGB 321 - Advanced Agribusiness Marketing: Home
Gathering Company Information
- Mergent Intellect This link opens in a new windowMaximum Concurrent Users: Unlimited
Provides Hoover's company profiles and the D&B North American and International corporate directories information searchable by company, industry, size, and location. The company profiles include links to the First Research industry overviews, news articles, location street maps, job postings and company Web sites. Also provides residential directory information searchable by person, business, phone number and neighboring listings. In addition, the Job Search function connects occupations to potential employers in the U.S., Mexico, and Canada while the Demographics search provides Nielsen demographic and PRIZM consumer segmentation data down to the zip code level. - Mergent Online This link opens in a new windowCoverage: Annual Reports (1998+); Cumulative financials database (latest 15 years)
Maximum Concurrent Users: 40
Shows current US and foreign public company descriptions/financials from the Mergent Manuals (formerly Moody's) plus executive bios and compensation information, industry reports, EDGAR filings (1993+), and annual reports(1998+). With the exception of the final online record for companies that have gone defunct since 1995, older data is only available in the Mergent Archives . - ABI/INFORM Collection This link opens in a new window
Comprehensive access to full-text business and economics journals, dissertations, working papers, and key periodicals like The Economist and The Wall Street Journal, along with detailed company and industry reports.
Demographics - Learning About Your Market
- Mintel Academic Reports This link opens in a new windowMaximum Concurrent Users: Unlimited
Consists of full-text market research reports covering US consumer markets and selective examples of non-US markets. Each report analyzes market share, segmentation, and trends along with providing comprehensive demographic profiles and consumer patterns. Includes Simmons data and other proprietary information otherwise difficult to obtain. - IBISWorld This link opens in a new windowMaximum Concurrent Users: Unlimited
IBISWorld has industry reports for over 1000 US Industries, as well as global industry reports, especially ones for the UK, Australia, Canada, and China.
Public Surveys and Statistics
Keep in mind that surveys of those ender 18 years of age are very difficult to acquire because of they are minors. These organizations do collect what is available or conduct appropriate surveys.
- Statista This link opens in a new window
A statistics portal that integrates data on markets, industries, media, business, finance, politics, population, opinion, lifestyles and a wide variety of other areas of interest. Provides ready-made charts, graphs, and tables.
- Roper Center for Public Opinion Research (iPoll) This link opens in a new windowCoverage: 1935 +
Maximum Concurrent Users: Unlimited
iPoll is a comprehensive, up-to-date and very large archive of US public opinion information. It is organized at the question level, and has the tools to sift through nearly a half million questions asked on national public opinion surveys. It also includes on demand access to the full datasets required to conduct bivariate and multivariate analyses on archived surveys.
- Pew Research Center"Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. We conduct public opinion polling, demographic research, content analysis and other data-driven social science research. "
- KFF"KFF is the leading health policy organization in the U.S.... KFF has five major program areas: policy analysis, polling, journalism, public health information campaigns, and health misinformation and trust. "
For articles on attitudes, attitudes towards or the business impact of attitudes
- PsycINFO This link opens in a new window
Coverage: 1887+
Covers the research literature in all areas of psychology and related disciplines in the social and behavioral sciences. Other subjects such as neuroscience, psychiatry, and physiology are also included. The database provides indexing and abstracts for journal articles (mostly peer-reviewed), books, chapters, and dissertations. - ABI/INFORM Collection This link opens in a new window
Comprehensive access to full-text business and economics journals, dissertations, working papers, and key periodicals like The Economist and The Wall Street Journal, along with detailed company and industry reports.
- Business Source Elite This link opens in a new window
Encompasses a broad selection of business disciplines, providing access to 495 active full-text journals, active indexed and abstracted journals, including more than 3,000 peer-reviewed journals, alongside rigorously curated and indexed open access (OA) journals. It also features more than 75,000 Associated Press videos, dating from 1930 to the present, updated monthly.
International Companies
- Economist Intelligence Unit (EIU) This link opens in a new windowCoverage: News and analysis includes 1996 +, statistical data includes 1980 +, and forecasts start from the present and extend up to 5 years into the future.
Maximum Concurrent Users: Unlimited
Provides data and forecasts about political, economic, and business climates of various regions and up to 200 countries as well as related news, analysis, and risk factor assessments. - Passport This link opens in a new windowNote: This resource requires ASU authentication while accessing on-campus.
Maximum Concurrent Users: Unlimited
Contains information on key business intelligence on countries, companies, markets and consumers. It is an integrated on-line information system covering over 360 markets and 227 countries including socioeconomic profiles and reports for 850 cities of the world.
Finding SWOT Analyses
The SWOT analysis are conclusions and observation that the project team decides answers the SWOT questions provided in your textbook. It is very RARE to find an article that does the specific SWOT you need. You can find general company SWOT analysis in several of our article databases. Pay attention to the DATE of the SWOT report. Look for the company name and SWOT. For example: "Berkshire Hathaway" and SWOT
- ABI/INFORM Collection This link opens in a new window
Comprehensive access to full-text business and economics journals, dissertations, working papers, and key periodicals like The Economist and The Wall Street Journal, along with detailed company and industry reports.
- Nexis Uni This link opens in a new window
Maximum Concurrent Users: Unlimited
Provides full text of selected newspapers worldwide, trade publications, legal periodicals, and legal scholarly journals. Includes company directories, financial reports, quotations, biographies, almanac, federal/state laws, regulations, court opinions, accounting statements/guidelines, and news transcripts.
Your Librarian
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or by appointment via phone, Zoom or in person. Walk ins welcome!
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