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MKT 365: Advertising Management

Getting Started

What you should already know:

  • Your company & brand -- Recheck the corporate and product web site for any recent changes
  • Competitors & their brands -- Who is #1 and who is ahead & behind you on the market share?
  • Primary market -- What age, income, ethnic, or educational group is the primary users? Are you redirecting your product?
  • Your brand & extensions -- Know all the brand extensions and where they fit within your proposal (if at all)
  • Packaging look & feel
  • Current ad campaign & social media presence

Need to review any of these? -- check the MKT Brand Intelligence

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