What you should already know:

• Your company & brand -- Recheck the corporate and product web site for any recent changes
• Competitors & their brands -- Who is #1 and who is ahead & behind you on the market share?
• Primary market -- What age, income, ethnic, or educational group is the primary users? Are you redirecting your product?
• Your brand & extensions -- Know all the brand extensions and where they fit within your proposal (if at all)
• Packaging look & feel
• Current ad campaign & social media presence

Need to review any of these? -- check the MKT 302 Library Guide