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MKT 365: Advertising Management

Advertising trends

The best way to stay on top of trends in advertising is to read the core advertising trade publications:

Advertising Age 

Especially useful are the Media and Agency tabs. For older articles, use the Journal Title Lookup link to get to the articles quickly.

Adweek

Marketing News (AMA)

eMarketer.com The e-commerce articles they write on trends are free, the full reports are not.