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MKT 365: Advertising Management

Advertising Trends

The best way to stay on top of trends in advertising is to read the core advertising trade publications:

Advertising Age 
Especially useful are the Media and Agency tabs. Full text articles are in ABI/Inform.   For older articles, use the Journal Title Lookup link to get to the articles quickly.

Adweek

Marketing News (AMA)

eMarketer.com The e-commerce articles they write on trends are free, the full reports are not.

 

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