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Social Aspects of Fashion

Library guide for FSH 204: Explore how clothing and fashion reflect cultural contexts, and how images and representations of dress influence meaning and perception.

Qualitative vs. Quantitative Research

Differences between qualitative and quantitative research
Qualitative Research Quantitative Research
Cannot be counted numerically Can be counted numerically
Focuses on description of qualities over measurement Focuses on measurement over description
Often takes place in a naturalistic environment Often takes place in a controlled environment
Does not employ statistical analysis Employs statistical analysis
Examples: Focus groups, interviews, open-ended surveys (unstructured responses) Examples: Close-ended surveys, data analysis

Databases with Qualitative/Quantitative Limiters

Mixed Methods

Research does not have to be entirely qualitative or quantitative. Studies that employ both methods are referred to as mixed methods.