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Social Aspects of Fashion

LIbrary Guide for FSH 204: Examining clothing and fashion within various cultural contexts, focusing on how images and representations of clothing influence meaning and perception.

Qualitative vs. Quantitative Research

This table covers the differences between qualitative research and quantitative research.
Qualitative Quantitative
cannot be counted numerically can be counted numerically
focuses on description of qualities over measurement focuses on measurement over description
often takes place in a naturalistic environment often takes place in a controlled environment
does not employ statistical analysis employs statistical analysis
Examples: focus groups, interviews, open-ended surveys (unstructured responses) Examples: close-ended surveys, data analysis

Databases with Qualitative/Quantitative Limiters

Mixed Methods

Research does not have to be entirely qualitative or quantitative. Studies that employ both methods are referred to as mixed methods.