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MKT 303: Honors Marketing Theory & Practice

News Sources

Each team member should do a local paper, the WSJ or FT, and a news program.


One Local Newspaper - Az RepublicEast Valley TribuneOther Arizona Newspapers
    ASU's full text ejournal subscriptions to Arizona
    newspapers via Access World NewsEthnic NewswatchAmerican Indian Newspapers, and Arizona Republic

Wall Street Journal 
    free public edition online or sign up for ASU's web site access
    ASU's full text ejournal subscription

Financial Times (London)
    free public edition online
    ASU's full text ejournal access

One News Program - (any one will do, but remember their point of view bias - conservative, liberal, non-US, etc.)

    TV/Cable/Internet: CNNFox NewsMSNBClocal TV news showsTelemundoUnivision,  and Television News Archive

    Radio/Internet:  Public RadioBBC News (radio)


One of the following (Sunday Edition preferred). Looking at these will provide you with a broader perspective of what is happening nationwide in your industry, economically, cultural and social trends, and in the government.


New York Times
free public edition online or ASU's web site access
ASU's full text ejournal subscription

Washington Post
free public edition online
ASU's full text ejournal subscription

Christian Science Monitor
free public edition online
ASU's full text ejournal subscription

Chicago Tribune
free public edition online
ASU's full Text ejournal subscription

Los Angeles Times
free public edition online
ASU's full text ejournal subscription

Times (London)
free public edition online
ASU's full text ejournal subscription


If you find that you need to research an older event, please use these historical sources:

   ABI/INFORM Complete 1923-

   Applied Science & Business Periodicals Retrospective 1913-1983

   Economist Historical Archive, 1843-2014

   Los Angeles Times, 1985+

   ProQuest Historical Newspapers: The New York Times 1851-2014

   ProQuest Historical Newspapers: The Washington Post 1877 - 2002 

   Readers' Guide Retrospective 1890-1982

   Times (London) Digital Archives, 1785-2009



There are several key trade magazines that you need to read daily (via RSS or email service)

Advertising Age -- You can specify which of the 4 or 5 daily newsletters to get. These do usually have the latest ad campaigns or agency changes (new directions in marketing are planned) The latest commercials and which have gone viral. You also get changes in key officers and executives, also indicators of marketing/advertising trend changes. We get the full text from aggregators, not directly from the magazine, so sign up for the newsletters directly with the Ad Age web site. -- This is a commercial service to which ASU Library does not subscribe. However, they do put out a daily newsletter on ecommerce trends. These articles are free and often provide generational or mobile trends.

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