MKT 303: Honors Marketing Theory & Practice
Competitors and Rivals
Pre-made Lists
These databases provide pre-made lists of competitors, based on company (not product). Not all may apply to your particular product.
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IBISWorld
Access industry reports for over 1,000 US industries, along with global reports, particularly for the UK, Australia, Canada, and China.
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Mergent Market Atlas
Provides detailed financials, executive profiles, sustainability insights, and economic data on global public companies, with tools for analyzing industries, countries, and markets.
Please note: Analyst reports previously found in Mergent Online (via Investext) are not included in Market Atlas. We are actively working to identify a replacement source for this content.
Create Your Own List
Mergent Intellect allows you to make lists based on NAICS (industry classification codes).
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Mergent Intellect
Business intelligence on U.S. and global companies, including private firms, executives, industry research, and demographics, with tools for creating custom reports and accessing First Research industry profiles.
Includes Hoover’s company profiles and D&B directories for U.S. and international firms, searchable by industry, size, and location. Also features First Research industry overviews, news, job listings, residential directories, and demographic data from Nielsen and PRIZM.
Competitive Rivals - Articles
Once you have a list of competitors, use that list to look up articles from these databases. For example: Samsung AND Apple AND smartphones.