The focus of the proposal, report, and presentation assignments used in the various sections of ENG 302 varies widely, so the material presented here is meant to cover a broad range of information. The research needs that have been identified are for information on companies, industries, intercultural communcation, and topical issues.
Journal Title Lookup - If you already have source citations for the articles you want, or you just want to browse a specific journal, magazine, or newspaper title, use this lookup tool to see if ASU owns the title you need and how to access it.
Comparison of Article Types - See this for an explanation of how to distinguish between popular magazines, trade journals, and scholarly/academic journals.
Identifies the classification codes used for industries in the U.S., Canada, and Mexico since 1997. Directories often make use of industry classification systems to categorize companies by what they do.
Business Articles -- Use business databases to find articles in business journals and magazines.
Newspaper Articles -- Local newspapers are an ideal source of information on local companies, industries, and issues that you would not find in business journals and magazines written at the national and international level.
It is important to know if a company is private or public. There is limited financial information available on private companies and that is mostly found in Mint Global. If the company is a division or subsidiary of a public company, you will probably have to look under the parent company's name to find any financials.
These summaries provide background information on the major industries. For smaller sub-industries, either look for information on the broader industry or try some of the other sources of industry information listed at https://libguides.asu.edu/BusDB#indmkt.
Intercultural communication research looks at the differences in communication, behavior, and social expectations between cultures. The best resources for identifying these differences in various countries as they relate to the business environment.
Recommended steps to finding information on business customs in other cultures
A yardstick report proposes multiple solutions to the same problem. The length of the report depends on the number and complexity of the solutions to the problem. Yardstick reports are as long as they need to be to cover all the points required in the report. Some might only be 1 page others might be 3-5 pages or longer. It depends on how much information you can find on your topic problem and how many solutions there might be available. Yardstick reports are primarily internal documents and not usually available to the public.
1. State the problem clearly and any conditions or other factors that impact the problem.
2. Describe each possible solution including advantages and disadvantages.
3. Provide the criteria to use to pick the best solution from the possibilities.
4. Compare the possible solutions to the criteria.
5. Come to a conclusion and make the recommendation.
Be sure to include any charts or graphs that illustrate one or more solutions.
The executive summary is a statement of the problem, a synopsis of the potential solutions, and recommendations. The details are in the full report.
Sample Yardstick Report:
Suggested strategies to finding a topic for your Yardstick Report
Basically, find an organization that is facing a struggle where there are multiple ways forward. Be sure to follow your instructor's directions, above all. If you are not given any topics to choose from, we recommend scanning through Wall Street Journal There are instructions to set up an ASU account or you can use the New York Times ( Web only ) or the New York Times (Academic Group Pass) There are instructions to set up an ASU group pass account.
Maybe you can choose a company that is facing a drop in demand due to COVID-19, such as Corona Brewing, or a retailer that normally operates in shopping malls.
Or an oil & gas company struggling because of low oil prices.
Or Major League Baseball.
Just scan the headlines in business publications and you will get some ideas for topics. CNBC, CNN, and other online news sources might help as well.
For more articles, use the ABI/INFORM Collection, Business Insights: Global. or the other sources listed above. Search by organizational name or the issue/problem facing the organization. Remember to use the DATE LIMIT to get the most recent articles.
Caution: Avoid larger/broader issues, such as homelessness or climate change, which make it more difficult to find information for your locality. These issues are so broad that finding a more narrowed focus, given the assignment timeline, may prove too difficult.
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