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MKT Brand Intelligence

A guide to analyzing a brand or group of products for use in all MKT courses.

Competitors & Rivals

These list competitors for all lines of business, so not all apply to your product

    Mergent Online
    Standard & Poor's NetAdvantage

Create your own list using the SIC/NAICS (industrial classification codes) in the Industry search option in

Mergent Intellect


I like to use the Competitors lists to search for both companies in the same article in these databases. I will also do this using the brand and product, for example:  Samsung AND Apple AND smartphones

In the other searches you have done for this project what other company names keep showing up?

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