Skip to main content
LibApps staff login

MKT Brand Intelligence

A guide to analyzing a brand or group of products for use in all MKT courses.

Competitors and rivals

Competitors

Competitive rivalry

I like to use the Competitors lists to search for both companies in the same article in these databases. I will also do this using the brand and product, for example:  Samsung AND Apple AND smartphones

In the other searches you have done for this project what other company names keep showing up?