MKT Brand Intelligence
Company information
Corporate sites
The major pages on the corporate web site to look for are the About Us, History, Investor Relations (if the company is public), Sustainability/Corporate Responsibility. Some also have one for Supply Chain.
Keep in mind that these pages will always present the company in a positive light.
How to find the corporate web site using the retail web page:
- Scroll down to the bottom of the web page.
- If you don't see the recommended ABOUT information,
- look for a MORE drop down list.
- look for a CORPORATE or COMPANY link
- If you don't find any of these, use the Company Directories to find the parent company.
Databases with credible company information
Company histories
Mergent Market Atlas (see bottom of box for link)
Company Financials These do not work well for private companies or non-profits. These are very interesting databases with analysis and other special features that can be very useful for this project. You may not need all the information available for this part.
SWOT
SWOT analyses are conclusions and observation that the project team decides answers the SWOT questions provided in your textbook. It is very rare to find an article that does the specific SWOT you need. You can find general company SWOT analysis in several of our article databases. There is no guarantee that a SWOT has been done or done recently.
Try:
- ABI/INFORM search for "company name" AND SWOT
- Nexis Uni (search by company name and SWOT - eg Company(3M Co) AND SWOT)
- MarketLine and GlobalData Reports in Orbis (Click on the Industry Research tab and select the Document Library option.)
(see below for links)
Nonprofit Organization
Financials
The only financial information available is the IRS Form 990, which all non-profits must make available. Most of them now post this to their web site, but some may require you to visit in person.
For evaluations of the "charitableness" in the use of the money donated to them, we use the GuideStar Pro. You may also use the free version of Guidestar, but you need to register.
For Arizona charities, they must register with the Secretary of State, which is required in most other states as well.
We rely more on the local & national news for information about charities and how well they are doing or any trouble they may be in. Search the organization name and the names of any major donors, directors, or executives.
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Mergent Market Atlas
Provides detailed financials, executive profiles, sustainability insights, and economic data on global public companies, with tools for analyzing industries, countries, and markets.
Please note: Analyst reports previously found in Mergent Online (via Investext) are not included in Market Atlas. We are actively working to identify a replacement source for this content.
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ABI/INFORM Collection
Access full-text business and economics journals, dissertations, working papers, and key periodicals like "The Economist" and "The Wall Street Journal", along with detailed company and industry reports.
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Nexis Uni
Find full text of various newspapers, trade publications, legal periodicals, and journals. Includes company directories, financial reports, biographies, federal/state laws, regulations, court opinions, and news transcripts.
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GuideStar Pro
Access information on millions of nonprofit organizations. Users can search, compare, and analyze organizations, filtering by size, revenue, location, and other features.
To download records, either on or off-campus, the Pro platform requires a user to create an account with ASU email address. The records are sent to this email address.
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Orbis
Find detailed financial data, filings, ownership info, and company profiles from Marketline, the expert interface for Bureau Van Dijk data on public and many private companies worldwide.