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MKT Brand Intelligence

A guide to analyzing a brand or group of products for use in all MKT courses.

Product and Industry Forecasts

The ASU Library has selected industry studies.  Any industry or market study that the Library does not already own CANNOT be requested through Interlibrary Loan.

The list of our industry and market studies sources does provide both full reports, executive summaries, and press releases. Executive Summaries and Press Releases do provide you with key data, but not any detail. This is still useful.

To build your own forecast, use our databases to do the following:

Use the ADVANCED search to set the publication DATE LIMIT to the last 12 months or the last 2 years.

Search for

     [your brand or industry] AND (trends OR forecast* OR future)

Read through the top 10-20 items in each of the document types listed to the left of the search results.  Take notes.  Now compile your own forecast based on what you have read.

The Best Bets for databases that have this type of  industry and market information to build your own forecast:

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