MKT Brand Intelligence
News Sources
Each team member should do a local paper, the WSJ or FT, and a news program.
One Local Newspaper - Az Republic, East Valley Tribune, Other Arizona Newspapers
ASU's full text ejournal subscriptions to Arizona
newspapers via Access World News, Ethnic Newswatch, American Indian Newspapers, and Arizona Republic
Wall Street Journal
free public edition online or sign up for ASU's web site access
ASU's full text ejournal subscription
Financial Times (London)
free public edition online
ASU's full text ejournal access
One News Program - (any one will do, but remember their point of view bias - conservative, liberal, non-US, etc.)
TV/Cable/Internet: CNN, Fox News, MSNBC, local TV news shows, Telemundo, Univision, and Television News Archive
Radio/Internet: Public Radio, BBC News (radio)
One of the following (Sunday Edition preferred). Looking at these will provide you with a broader perspective of what is happening nationwide in your industry, economically, cultural and social trends, and in the government.
New York Times
free public edition online or ASU's web site access
ASU's full text ejournal subscription
Washington Post
free public edition online
ASU's full text ejournal subscription
Christian Science Monitor
free public edition online
ASU's full text ejournal subscription
Chicago Tribune
free public edition online
ASU's full Text ejournal subscription
Los Angeles Times
free public edition online
ASU's full text ejournal subscription
Times (London)
free public edition online
ASU's full text ejournal subscription
Current events magazines
Time (Chicago)
free public edition online
ASU's full text ejournal subscription
Newsweek
free public edition online
ASU's full text ejournal subscription
US News & World Report
free public edition online
ASU's full text ejournal subscription
Economist (London)
free public edition online
ASU's full text ejournal subscription including web & print editions
If you find that you need to research an older event, please use these historical sources:
ABI/INFORM Complete 1923-
Applied Science & Business Periodicals Retrospective 1913-1983
Economist Historical Archive, 1843-2014
ProQuest Historical Newspapers: The New York Times 1851-2014
ProQuest Historical Newspapers: The Washington Post 1877 - 2002
Readers' Guide Retrospective 1890-1982
Times (London) Digital Archives, 1785-2009
There are several key trade magazines that you need to read daily (via RSS or email service)
Advertising Age -- You can specify which of the 4 or 5 daily newsletters to get. These do usually have the latest ad campaigns or agency changes (new directions in marketing are planned) The latest commercials and which have gone viral. You also get changes in key officers and executives, also indicators of marketing/advertising trend changes. We get the full text from aggregators, not directly from the magazine, so sign up for the newsletters directly with the Ad Age web site.
- Insider Intelligence This link opens in a new window
Current and historical data from thousands of sources compiled into various charts, tables, graphs, reports, and other means of visualization for use in many industries and disciplines. Information is international in scope and can be searched geographically, by industry, by topic, and by demographics.