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MKT Brand Intelligence

A guide to analyzing a brand or group of products for use in all MKT courses.

News sources

Daily
Each team member should do a local paper, the WSJ or FT, and a news program.

One Local Newspaper - Az RepublicEast Valley TribuneOther Arizona Newspapers
    ASU's full text ejournal subscriptions to Arizona Newspapers:
Access World News, Ethnic Newswatch, Indigenous Newspapers in North America, and Arizona Republic (see bottom of this box for links)

Wall Street Journal
    free public edition online or sign up for ASU's web site access
    ASU's full text ejournal subscription

Financial Times (London)
    free public edition online
    ASU's full text ejournal access

One News Program - (any one will do, but remember their point of view/bias - conservative, liberal, non-US, etc.)

    TV/Cable/Internet: CNNFox NewsMSNBClocal TV news showsTelemundoUnivision,  and Television News Archive

    Radio/Internet:  Public RadioBBC News (radio)