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MKT Brand Intelligence

A guide to analyzing a brand or group of products for use in all MKT courses.

SWOT analysis

The SWOT analyses are conclusions and observations that the project team decides answers the SWOT questions provided in your textbook. It is very rare to find an article that does the specific SWOT you need.  You can find general company SWOT analysis in several of our article databases. Look for the company name and SWOT. For example: "Berkshire Hathaway" and SWOT


Nexis Uni (click on Company Info button, search for company and add "SWOT" as an additional term)
Orbis (Click on the menu button in the upper left part of the home screen, choose "Research" then search by Report Title, entering the name of the company AND SWOT, i.e. Wal-Mart AND SWOT)


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