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MKT 302 Applied Marketing Management & Leadership

MKT 302 - Writing a Marketing Plan Assignment

Company information

Corporate Websites

The major pages on the corporate website to look for are the About Us, History, Investor Relations (if the company is public), and Sustainability/Corporate Responsibility sections. Some also have one for supply chain information.

Keep in mind that these pages will always present the company in a positive light.

How to find the corporate web site using the retail web page:

  1. Scroll down to the bottom of the web page.
  2. If you don't see the recommended ABOUT information,
    • look for a MORE drop down list.
    • look for a "Corporate", "Company", or "Investor Information" link.
  3. If you don't find any of these, use the Company Directories to find the parent company.

Company information databases

Nonprofits

The only financial information available is the IRS Form 990, which all non-profits must make available. Most of them now post this to their website, but some may require you to visit in person. 

Arizona charities must register with the Secretary of State, which is required in most other states as well.

We rely more on the local & national news for information about charities and how well they are doing or any trouble they may be in. Search the organization name and the names of any major donors, directors, or executives.