MKT 302 Applied Marketing Management & Leadership
Promotion and pricing
Marketing communications
Gather together all the articles and advertising you have to answer this question.
If you still need more information, check ABI/INFORM for articles.
Search by company name, or brand name and marketing or pricing.
- Whiskas AND marketing
- Whiskas AND pricing
- Whiskas AND coupons
Diagnostic advertising
This is all based on discussions and conclusions the team makes about the material found already.
To find the Ad agency, use the Advertising Redbooks in Hayden Library Reference section:
Check Ad Age for any recent changes in agency of record.
Diagnostic sales promotions
This is all based on the coupons and discounts you found earlier. Unless there is a very recent article, the databases are not very helpful for this section.
If you still need more information, check ABI/INFORM for articles.
Search by company name, or brand name and advertising technique.
- Whiskas AND (coupons OR promotions)
Public relations, direct and internet
Go to the corporate web site to the news or press release section.
This section otherwise relies on everything you have found about the advertising in early sections of the assignment.