MKT 302 Applied Marketing Management & Leadership
Product and Industry Forecasts
The ASU Library has selected industry studies. Any industry or market study that the Library does not already own CANNOT be requested through Interlibrary Loan.
The list of our industry and market studies sources does provide both full reports, executive summaries, and press releases. Executive Summaries and Press Releases do provide you with key data, but not any detail. This is still useful.
To build your own forecast, use our databases to do the following:
Use the ADVANCED search to set the publication DATE LIMIT to the last 12 months or the last 2 years.
Search for
[your brand or industry] AND (trends OR forecast* OR future)
Read through the top 10-20 items in each of the document types listed to the left of the search results. Take notes. Now compile your own forecast based on what you have read.
The Best Bets for databases that have this type of industry and market information to build your own forecast:
- ABI/INFORM Collection This link opens in a new window
Comprehensive access to full-text business and economics journals, dissertations, working papers, and key periodicals like The Economist and The Wall Street Journal, along with detailed company and industry reports.
Coverage: 1923+
- Engineering Village This link opens in a new window
Search across Compendex, Inspec, Inspec Archive, GEOBASE, and GeoRef. Covering all fields of engineering.
- Inspec This link opens in a new windowCoverage: 1898+
Maximum Concurrent Users: 8
Use this for any engineering or computer related industries or products.
This also searches EI Compendex, another engineering database at the same time.