MKT 302 Applied Marketing Management & Leadership
Competitors and rivals
Pre-made lists
These databases provide pre-made lists of competitors, based on company (not product). Not all may apply to your particular product.
-
Mergent Market Atlas
Please note: Analyst reports previously found in Mergent Online (via Investext) are not included in Market Atlas. We are actively working to identify a replacement source for this content.
Create Your Own List
Mergent Intellect allows you to make lists based on NAICS (industry classification codes).
-
Mergent Intellect
Includes Hoover’s company profiles and D&B directories for U.S. and international firms, searchable by industry, size, and location. Also features First Research industry overviews, news, job listings, residential directories, and demographic data from Nielsen and PRIZM.
Competitive rivals - Articles
Once you have a list of competitors, use that list to look up articles from these databases. For example: Samsung AND Apple AND smartphones.