MKT 302 Applied Marketing Management & Leadership
MKT 302 - Writing a Marketing Plan Assignment
Competitors & Rivals
These list competitors for all lines of business, so not all apply to your product
IbisWorld
Mergent Online
Standard & Poor's NetAdvantage
Create your own list using the SIC/NAICS (industrial classification codes) in the Industry search option in
I like to use the Competitors lists to search for both companies in the same article in these databases. I will also do this using the brand and product, for example: Samsung AND Apple AND smartphones
In the other searches you have done for this project what other company names keep showing up?