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MKT Brand Intelligence

A guide to analyzing a brand or group of products for use in all MKT courses.

Helpful Tools

Citation Machine - Interactive web tool for creating standard bibliographic and in-text citations in APA, Chicago, MLA, and Turabian style formats

EasyBib - Web application that puts bibliographic information for 50 types of resources into APA or MLA formatted reference lists

Tweet2Cite.com - Online tool to create APA and MLA style citations for tweets by simply entering the URL

Citation Management Tools - Use this Library Guide for the most up to date information on the citation management tools supported by the ASU Library.

The ASU Library acknowledges the twenty-three Native Nations that have inhabited this land for centuries. Arizona State University's four campuses are located in the Salt River Valley on ancestral territories of Indigenous peoples, including the Akimel O’odham (Pima) and Pee Posh (Maricopa) Indian Communities, whose care and keeping of these lands allows us to be here today. ASU Library acknowledges the sovereignty of these nations and seeks to foster an environment of success and possibility for Native American students and patrons. We are advocates for the incorporation of Indigenous knowledge systems and research methodologies within contemporary library practice. ASU Library welcomes members of the Akimel O’odham and Pee Posh, and all Native nations to the Library.