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Marketing & Advertising Resources: Advertising & Media Analysis

This Subject Guide is designed to be a list of the most frequently used sources for advertising and marketing information, particularly for ASU class projects.


  1. Ad Age Data Center

    This site links to all the advertising and marketing analysis extras published by Advertising Age.

  2. Ad $ Summary (book) 

    Quarterly publication showing number of advertising dollars spent by companies. Divided into sections, this source gives advertising expenditures for the different media types and by brand name, telling what media the brands used for advertising purposes. Additionally, within each of the media, it ranks (according to dollars spent on advertising) the top 100 companies and the top 10 tradenames within each product type. ASU Library owns only 1977-2002. There is a brief summary available in Ad Age Data Center Marketer Family Trees. Also check the Ad Age articles that show you some of the data such as the  top 200.

  3. American Radio. (book)

    Gives detailed information about radio stations in metropolitan areas. For each station, market share, audience information, and programming format are included. Also ranks radio stations by a variety of criteria. Print ceased in 2001.

  4. SRDS Circulation. previously called Circulation.  (book) 

    This SRDS source comprehensively analyzes the circulation and penetration rates of print media in every U.S. county, metro area, and TV viewing area. Every daily and Sunday newspaper, all regional sales groups, a number of national newspaper supplements, and leading magazines are included.

  5. Magazine Publishers Association Resources List

    The Magazine Publishers Association maintains pages with useful resources on the magazine and advertising industries. While not as detailed as many would like, the general information can help pinpoint articles and additional sources for more detailed information. This link is to the Handbook that covers circulation trends.

  6. SuperBrands (from Brandweek)

    "The "Superbrands" special report was published every year through 2010. The report tracks media expenditures, sales figures and agencies of record for the top brands in numerous brand categories. A print copy of the report was published in Brandweek and as a supplement to Adweek prior to 1992. To find a specific year's report, search ABI/Inform for "superbrands and brandweek" for the specific issues and dates of publication. Not all brand names and companies are included, just the top 2000 U.S. brands and companies. This is a very useful source, but does not replace the media breakdown provided by Ad $ Summary

  7. Superbrands.com.

    This is web site to a directory of superbrands by country. It is not affiliated with the Brandweek or Adweek Superbrands issue. The directory itself has a case study (history) of the brand.  Each country's web site has some unique features which are worth exploring. How many older issue of the Superbrands is included varies by country. The directories of the Latin American countires are in the language of that country. Middel Eastern, African, and Asian countries tend to be in English.

updated: 6/23/11

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